A company’s homepage is often the first point of contact a consumer has with a company, and as such, is the single most important page on most websites. Users think of the homepage as the hotel lobby: They don’t want to linger there, they want to go to the bar, the restaurant or find their room. As a jumping off point, a company’s homepage should be well designed, easy to navigate and packed with informative content that leads the “guest” deeper into the site.